“A-roll” A-roll is the primary narrative footage of the video. It’s where the message originates. If someone muted everything else and only watched this clip, they would still understand the core idea. Usually: you speaking directly to the camera Carries: the hook, explanation, CTA, emotion “B-roll” B-roll is visual reinforcement. It exists to support, clarify, or elevate what the A-roll is saying—not to replace it. Can be: screen recordings, clips of work, lifestyle shots, gestures, zooms Used

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