While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they purchase with the all-important ‘why’ of the purchase. The sweet spots in ...

As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...