LONDON, Feb. 21, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership ...

Programmatic is a solution to an old problem: the inefficiencies of manual buying and selling. These old inefficiencies block advertisers from attaining the mystical goal of actually getting the right ...

New research from U.K. research firm MTM and commissioned by Ooyala shows that programmatic trading is poised to become ubiquitous for premium video across Western Europe and the U.S. The research -- ...

The European Programmatic TV Initiative (EPTVI) has launched Stage Two of its cross-industry programme, shifting from ...

The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, ...

Following the action plan announced last year in which a coalition of advertisers was formed to explore its potential, the European Programmatic TV Initiative (EPTVI) has announced the launch of the ...

LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...

Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...