Breakthrough product innovations are more than a blip on the consumer’s radar, they have staying power, and they capture the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ray Hein Over half of the ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Sachin is a Product Innovation Leader at Twilio passionate about coaching, public speaking, writing, and most importantly, making an impact. Today’s rapidly evolving business environment requires ...

Product design is in a moment of profound change and redefinition as technologies like artificial intelligence (AI) and spatial computing dramatically affect computing experiences. AI, especially, may ...

Product innovation is important for any business to thrive in today's competitive landscape. A core part of the agile process is constantly asking customers what they think and using their feedback to ...