When most people talk about a book changing their life, they’re talking about a book they read — a book that changed their perspective or way of thinking. But for many authors, writing a book can be ...

A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...

“The Titanic was sinking so we jumped in the lifeboat and paddled like hell.” Since its inception, which featured former host Mary Alice Monroe, the show has branched out with live appearances, an ...

Some entrepreneurs think that getting a book published or self-published will magically become the calling card that gets them more business. Others know that calling cards do you no good if they stay ...