In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, ...

Are you worried about making suggestions to your clients about their direct mail pieces? Don’t be. We have a guide for you to follow. Your customers will thank you for your help in getting them better ...

If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. “People don’t throw out the mail—everyone is trying to find a way to use it as part of a multichannel ...

There are many different formats and designs to choose from when planning a direct-mail campaign. Finding the right format for your offer, niche, and budget is critical to the success of your campaign ...

In the same way that vinyl records are being embraced by under 25 year olds direct mail is being reinvented by marketers who are using it as a vital part of their multichannel marketing strategies.

There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

Direct mail is one of the primary tools in an HVAC contractor’s marketing tool belt. A mailing list for your territory can be readily purchased or developed, and a letter can be quickly written and ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

In today’s world of sophisticated technology and ever new and exciting forms of communication, your first question might be – ‘why direct mail?’ Unlike email, direct mail gives your customers ...

Ashley is the Marketing Director of Mailing.com, which supports the direct mail marketing programs for many popular U.S. brands. At many companies, digital marketing and direct mail might as well ...