Did you know that digital marketing budgets are increasing year over year? In 2022, digital marketing spend increased by 15.6% from the $521.02 billion spent in 2021. Compare that to traditional ...

The more I connect with founders and CEO’s the more frustrated I am when I look at their website and digital marketing strategy. It’s not all right just to have your web guy add an SEO plugin to your ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Despite the growth of digital trends and technologies, In-person events still come out on top when it comes to B2B lead generation – We’re a sociable bunch and it shows! Marketing at tradeshows and ...

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. The first time I mentored a campus startup showcase in ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

In today’s rapidly evolving digital landscape, small businesses can no longer afford to ignore the power of digital marketing. With more consumers relying on the internet to research, discover, and ...

Melleka Marketing keeps the process simple: clear goals, consistent execution, transparent reporting and weekly improvements. The mission is to make digital marketing accessible, measurable and ...