The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

By 2030, personal AI agents will mediate virtually all consumer interactions. These agents will do more than recommend ...

When some of the big megadeals among vendors start to shake, investors should wonder what will happen with the rest of it and ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Over the last two years, marketers have been bombarded with sudden news about launched AI models and subsequent updates. The buzz has captured marketers’ imagination, encouraging them to explore how ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

Krikey AI is a global content creation platform on a mission to empower everyone to animate. With an intuitive 3D editor and ...

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...